Search engine optimization (SEO) is a powerful tool that enhances a website's online visibility. By optimizing content, structure, and performance, SEO ensures that a website ranks higher on search engine results pages (SERPs). This increased visibility attracts more visitors, making it easier for potential customers to find your business.
Improve User Experience
SEO is not just about pleasing search engines; it also improves user experience. A well-optimized site has fast loading times, mobile-friendly interfaces, and easy navigation.